Just add water: Branding & Packaging that becomes a bowl

Brands no longer see packaging as mono-functional or disposable, but as transformable, and are creating eco-friendly packaging that unfolds and morphs into something new, as we reported in our Playful Packaging microtrend.

The packaging, created to hold freeze-dried food, instantly expands into a bowl that users can eat from when hot water is added. The packaging comes in a compressed state, saving on transport space and costs, and is made from bio-based and biodegradable material. With its white aesthetic and twisted design, the packaging is also visually appealing.