Following a pattern: Coach store design stacks up

23 : 04 : 2013 Rem Koolhaas : Linear : OMA

Tokyo – Luxury accessories brand Coach has opened a futuristic new flagship store designed by architect group OMA featuring a graphic, linear herringbone design inside and out.

Coach store by OMA, Omotesando, Tokyo Coach store by OMA, Omotesando, Tokyo

The categorised wooden storage system of Coach’s original 1940s stores was the inspiration for Rem Koolhaas’s OMA. The architect’s practice interpreted the concept with an ultra-modern modular shelving system that will be rolled out to all the brand’s new stores. The shelving design is also featured on the two-storey façade, covering the frosted glass panels with a herringbone pattern, while inside boxy shelves make up the horizontal grid system.

The new store has a bright, modern feel and moves away from the hackneyed idea of dusty, heritage inspiration for luxury brands’ retail spaces. As we explore in our Hyper-Reality design direction, architects are taking inspiration from space stations and science laboratories.

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