Fabric revival: A modern take on an old cloth

Japan – Furoshiki, a type of traditional Japanese wrapping cloth, is being revived as a multi-purpose fabric that can be made into a range of items from scarves to bags.

In the current economic climate and amid growing environmental concerns, consumers are reviving and re-imagining forgotten customs, technologies and products, as we reported in our Revivalism macrotrend.

The cloth, originally made from natural materials, is now made from a variety of fabrics including silk, cotton, rayon and nylon. It can be used as gift-wrap, as a tablecloth, as décor, worn as a scarf or even turned into a re-usable shopping bag. Completely waterproof, it can also be used to carry water. The fabric is available in a wide variety of sizes, colours and designs.

Consumers are increasingly aware of their environmental footprint, turning towards eco-friendly products and brands. For more, read our Eco-Home markets insight