News

Previous Article Next Article

Cleaning up: Launderette becomes a social space

By Victoria Buchanan 29 : 01 : 2013 Bar : Wasbar Ghent : Douwe Egberts

Belgium – Pinkeye, a crossover design studio based in Antwerp, has designed a launderette, Wasbar Ghent, which also functions as a café, bar and hairdresser.

Wasbar Ghent

Wasbar Ghent

Wasbar Ghent

For the project, Pinkeye worked with brands such as L’Oréal, Electrolux and Douwe Egberts to renovate a former bookshop with the aim of creating a cosy yet stylish meeting place for locals.

Pinkeye used a colour palette of toned-down salmon pink, pistachio, cornflower and royal blue used for the branding and interior. The design plays on the theme of a grandmother’s launderette, with the washing machines named after grandmothers and tumble dryers given the names of grandfathers, all crowdsurfed via Facebook.

The concept is expected to open across Belgium in the coming year and a calendar of events including concerts and DIY evenings is also planned.

For more on the movement to rediscover our sense of community, read our Conviviality Culture macrotrend.

Latest Articles

The avatars in Meta can wear luxury labels

The avatars in Meta can wear luxury labels:

Technology giant Meta is launching the Meta Avatars Store, a digital fashion marketplace where users can...

Fashion : Media & Entertainment : Luxury

A golf app taking a shot at younger players

A golf app taking a shot at younger players:

Steering clear of the tropes that dominate the conventional golf sector, matchmaking service Goolf has...

Sports & Leisure : Society : Advertising & Branding

Start-up Oku’s visual identity captures its dual heritage

Start-up Oku’s visual identity captures its dual heritage:

The start-up, which pairs tech-savvy African entrepreneurs with Swiss expertise, is drawing on its dual...

Design : Finance : Society

Stat: US chicken consumption is soaring

Stat: US chicken consumption is soaring:

For years, pork and beef have been among the most consumed animal proteins in the world, but poultry...

Stat : Stats : Statistic

L'Oréal unveils hyper-effective sun protection technology

L'Oréal unveils hyper-effective sun protection technology:

While many suncare formulations are unable to efficiently block ultra-long UVA rays (UVA rays over 380nm),...

Beauty : Health And Wellness : Suncare

Gucci serves up collectible cocktails

Gucci serves up collectible cocktails:

Visitors who stop by Gucci’s opulent new bar, the Giardino 25, can order the Elisir d’Elicriso, the luxury...

Food : Drink : Fashion

Alabama draws on hypnotherapy to promote tourism

Alabama draws on hypnotherapy to promote tourism:

In a bid to capture the wellbeing benefits of a relaxing holiday in the American state, the Alabama Tourism...

Travel & Hospitality : Advertising & Branding : Health And Wellness

Stat: European Generation Z are investing in fake luxury

Stat: European Generation Z are investing in fake luxury:

While fake luxury goods have historically had a bad reputation, new research reveals that many young...

Stat : Stats : Statistic

Byredo uses NFTs to spotlight the craft of perfume

Byredo uses NFTs to spotlight the craft of perfume:

Perfume company Byredo and digital fashion start-up RTFKT are teaming up to create a digital scent that pays...

Beauty : Technology : Media And Entertainment

Playful pain relief inspired by psychedelic rock

Playful pain relief inspired by psychedelic rock:

Hemp wellness brand Dr Milo is responding to the gap in the market for visually appealing pain relief products.

Health And Wellness : Design : Advertising & Branding

This concept kitchen comes with a sustainability coach

This concept kitchen comes with a sustainability coach:

A concept kitchen by home appliance company Electrolux is setting a new standard for sustainable eating.

Food : Drink : Technology

Stat: Increasing costs hit international travel

Stat: Increasing costs hit international travel:

Money is eclipsing Covid as the top concern deterring consumers from travelling abroad.

Stat : Stats : Statistic

America introduces a 911 for mental health

America introduces a 911 for mental health:

Responding to the growing need for fast and equitable mental health support, a new three-digit dialling code...

Health And Wellness : Society : Mental Health

The universities using DNA to preserve our histories

The universities using DNA to preserve our histories:

Arts and design university ÉCAL and university of science and technology EPFL are collaborating to re-invent...

Society : Technology : Heritage

Glengoyne’s whisky box forces drinkers to switch off

Glengoyne’s whisky box forces drinkers to switch off:

Recognising the common distraction of digital devices during in-person social interactions, the brand has...

Drink : Food : Society

Stat: Premium loyalty programmes attract Gen Z

Stat: Premium loyalty programmes attract Gen Z:

In the US, consumer buying habits are changing as more people embrace loyalty programmes.

Youth : Retail : Finance

Shiseido targets Gen Z men with Sidekick skincare

Shiseido targets Gen Z men with Sidekick skincare:

Cosmetics company Shiseido has launched a skincare collection aimed at Gen Z men, citing them as a rapidly...

Beauty : Youth : Society

Sowvital is a luxury beauty brand for plants:

Responding to the gap in the market for covetable plant care, design studio Leslie David Studio has...

Design : Packaging : Sustainability

Uber Eats parodies French dining habits

Uber Eats parodies French dining habits :

With its latest campaign, food delivery service Uber Eats pokes fun at French food culture.

Society : Food & Drink : Retail

Stat: Halal beauty continues to accelerate

Stat: Halal beauty continues to accelerate:

Halal beauty, a category that refers to products made with ingredients permissible under Islamic principles,...

Beauty : Retail : Society

You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.