Retail therapy: Selfridges creates sublime spaces

UK – Department store group Selfridges has unveiled its No Noise initiative in its London, Birmingham and Manchester stores offering customers space to relax and unwind.

The campaign, created in collaboration with meditation provider Headspace and bookstore The Idler, features headspace pods where shoppers can stop for a few minutes to relax their body and mind. A Silence Room, created by architect Alex Cochrane, also provides customers with a sanctuary from the hustle and bustle of the stores.

During the campaign an unbranded shopping area in-store will sell designer goods with their logos removed alongside minimalist products. The Selfridges branding will be hidden from shoppers, and the store’s name will be removed from its iconic yellow bags.

Consumers are feeling increasingly stressed by the busy world around them and are seeking places where they can escape from their hyper-connected, digital lifestyles. Find out more in LS:N Global’s New Sublimity macrotrend.