Sweet talking: Mexican honey Branding & Packaging rebranded

The aim was to highlight the artisanal nature of the product while suggesting its range of flavours and health benefits. A drizzled white line pattern references ‘traditional hand-crafted Mexican paintings and art pieces,’ Anagrama writes on its website, while ‘the packaging design praises the great variety of honey varieties using a categorisation-based visual system and nomenclature’.

Mexico’s cultural influence is spreading far beyond Latin America as its economy grows. Meanwhile, rising global demand for artisanal products is fuelling interest in the country’s culinary traditions, as described in our Viva Mexico microtrend.

Read LS:N Global’s Portfolio on Anagrama for more examples of beautiful branding designed in Mexico.