Visual treat: Lierac adds colour-coded Branding & Packaging

The packaging, created by design agency Brandimage, was inspired by pharmacology, and highlights the product’s positioning between ‘dermatological effectiveness’ and ‘haute cosmetology’.

Products in the range contain different high-performance ingredients, and are each paired with a distinct colour. The Soothing line, for sensitive skin, is labelled in pale blue, while Correcting, for brown spots, comes in light green.

‘The simple colour code accentuates the product’s readability and intended use,’ say the designers, ‘while adhering to a graphic charter that recalls apothecary packaging, and retains the brown glass of the medicinal world.’

See our Kaizen Living design direction for more on how brands are using design to draw attention to scientific innovation.