Sky Tunes: Air France app sends music aloft

18.11.2012 Tomorrow's World : Traveling : Travelers

Paris – Using a new app from Air France Music, smartphone owners can point their screens skyward to reveal invisible tracks ready for download.

Storing media in the cloud has rarely seemed so literal. The app, Music in the Sky, reveals different songs depending on the user’s location, so travelling to a new city unlocks different tracks. Some songs will be exclusive Air France tracks, previously available only on board.

Through the app, created by agency BETC Music, travellers can access previously unreleased material by artists including François & The Atlas Mountains, Eugene McGuinness, Villagers, Melody’s Echo Chamber, and Tomorrow’s World.

Overwhelmed by choice, listeners increasingly want a more tangible connection to music. By pairing songs with locations, Music in the Sky achieves this entirely through digital channels. For more on innovative digital music experiences, read The Future of Music report.