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Vogelzang focuses on the verb ‘to eat’ rather than the noun ‘food,’ a choice that is reflected in her convivial installations. The scone factory is designed around the process of preparing and eating a scone, with live baking exhibits, playful signs and an assembly line with jars of jam arranged by colour.
With the scone factory, Vogelzang hopes to draw attention to collaborations between craftsmen and designers, supporting independent businesses in the process. This fits in with her overall philosophy of using food to tell larger stories.