Jam session: Scone factory a recipe for conviviality

11 : 11 : 2012 Food Futures : Baking : Conviviality Culture

Amsterdam – Marije Vogelzang, who calls herself the first ‘eating designer’ in the Netherlands, has created a scone factory for the Meesterlijk design exhibition.

Vogelzang focuses on the verb ‘to eat’ rather than the noun ‘food,’ a choice that is reflected in her convivial installations. The scone factory is designed around the process of preparing and eating a scone, with live baking exhibits, playful signs and an assembly line with jars of jam arranged by colour.

With the scone factory, Vogelzang hopes to draw attention to collaborations between craftsmen and designers, supporting independent businesses in the process. This fits in with her overall philosophy of using food to tell larger stories.

The scone factory is a great example of a designer embracing Conviviality Culture. For more, see our Portfolio review of Vogelzang’s work.

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