Seedy business: Kit promotes heirloom cultivation

Produce sections at supermarkets stock only a tiny range of many possible varieties of fruit and vegetables, so that most people never experience more than a few varieties and flavours of, for example, tomatoes. Sennema wants to encourage people to cultivate heirloom seeds at home, thereby preserving genetic diversity for present and future foodies.

The kit comes with a bamboo spade, compressed dirt made of coconut fibres, a manual, seed pouches and a screw-on top that transforms plastic bottles into watering cans.

Delivering a slice of farm culture in a package that would easily fit on an apartment’s windowsill, the project taps into the continuing Rurban design direction that we identified in 2010.