Pixel this: Diesel store boxes clever

18 : 10 : 2012 Design : Flexthetic : Yoshimasa Tsutsumi

Shibuya, Japan – Beijing-based designer Yoshimasa Tsutsumi has created a pixelated interior using long cubed boxes for the Diesel Shibuya store.

It is possible to push the boxes back in the wall, which means that the space can be moveable and Flexthetic, and the products that Diesel has selected for the store are embedded in the walls.

This is a great way to make a retail space adaptable and suitable for showing a variety of objects. For ways that your brand can incorporate this strategy in its retail, read our Flexthetics toolkit. For more examples of retailers incorporating packaging into their stores, read our Packaged Interiors microtrend.

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