Top marks: Norton's direct action on reputation

International – Have you ever tried Google-ing yourself and been unhappy with the search results? To help consumers take control of their online reputation, internet security company Norton has created Top Search Result.

Top Search Result is a free online platform that enables internet users to create their own AdWords advertisement that will appear as the top result when someone searches for their name on Google. Users can link the advert to their LinkedIn profile or personal website, driving traffic towards more respectable sites and away from embarrassing photographs or data.

A growing number of consumers are looking for ways to take control of their online reputation. To find out how your brand can facilitate this, see our Personal Information Economy macrotrend.