Out of the blocks: Facebook app builds 3D posts

International – Consumer electronics brand LG and creative agency Perfect Fools have developed 3D Newsfeed, a Facebook app that converts your newsfeed into a 3D metropolis.

The app transforms posts into dynamic blocks that grow based on the number of likes and comments they receive. Links, photographs, videos and status updates are colour-coded, making it easier for Facebook users to identify what kind of content is gaining traction with their friends and other users.

While this is a great example of a brand simplifying Facebook’s newsfeed, we think the user interface has great potential for online and mobile retailers. A retailer could use this interface to show which of its products are most popular with consumers or which are being shared on social media.

For more on how brands are simplifying information, read our Intuitive Futures macrotrend.