Bermellon Packaging, Anagrama, Mexico Bermellon Packaging, Anagrama, Mexico
Bermellon Packaging, Anagrama, Mexico Bermellon Packaging, Anagrama, Mexico

Hot brand: Anagrama spices up sweet Branding & Packaging

26 : 07 : 2012 Branding : VIVID : Anagrama

MexicoAnagrama has created new packaging for Bermellón, a Mexican hot confectionery shop.

Drawing inspiration from the bold ingredients used in Bermellón’s hand-crafted products, Anagrama has created a series of boxes in vivid colours. The bright colours are extended to the sour waffles created by the food brand, which feature a spicy fruit filling between two dyed wafers.

The colour palette used by the designers is similar to that seen in our Digital Surrealism design direction, a style of design that takes its cues from the early days of the internet.

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