Choice food: Chef puts minimalism on the menu

07 : 06 : 2012 Food Futures : Tramshed : Rurban

London – British chef Mark Hix has opened Tramshed, a restaurant in Shoreditch that deliberately provides a minimum-choice menu.

Tramshed, London Tramshed, London
Tramshed, London Tramshed, London

The 8th restaurant opening under the Hix brand, Tramshed offers a menu that features just one seasonally changing sharing platter starter, a main course option of chicken or steak and a choice of only three puddings.

‘London is such a vast city of restaurants that I think people like the thought of not having to make any decisions, no choices,’ Hix tells LS:N Global.

In a world crowded with information, Tramshed’s minimum-choice menu indicates a consumer shift to a desire for a simpler lifestyle based on fewer decisions. Find out more by reading about Stuffocation in our Intuitive Futures macrotrend.

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