Retro recipe: Great Depression inspires new wine

Philadelphia – American creative agency Quaker City Mercantile has launched White Mule Farms Spodee wine, re-introducing a Great Depression-era recipe in Revivalist packaging.

A combination of fortified wine and moonshine, Spodee comes in vintage-style milk bottles inspired by the recipe’s heritage. A clear, retro typography adds to the aesthetic.

This is a great example of a brand harnessing consumer nostalgia for products of the past. Find out more in our Revivalism macrotrend.