Belgium – Spanish design studio Lavernia & Cienfuegos has designed a new line of packaging for Belgian supermarket brand Delhaize’s Wines of the World range that distinguishes the origin of each wine with a regionally themed cork graphic.
The label of each bottle features an image of a cork that has been hand-carved, painted or accessorised to take on the cultural characteristics of the region from which it comes.
The rest of the packaging remains simple and homogenous, featuring clear typography and a white foil surrounding the neck of the wine bottle.
This is a great example of a brand’s effort to simplify packaging for maximum legibility, while the visuals are designed to appeal to consumers’ sense of humour. For more on packaging trends, read our Packaging Futures report.