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Provenance Branding & Packaging: Every box tells a story

By Sarah Smith and Yolanda O’Leary 24 : 04 : 2012 Provenance : Jog : Packaging Futures

London – London-based design agency Jog has created eco-conscious packaging for ethical homeware company Provenance that details each product’s origins.

Every item is packaged in a simple orange box with a product-specific sleeve that describes the individual item’s provenance as a narrative, using the brand language ‘this was’ and ‘this is now’ in simple typography.

All of the packaging, like the products it contains, is made from 100% recyclable materials and a minimal amount of ink to reduce waste.

This is a great example of a brand’s increased efforts to appeal to consumer demand for eco-conscious products by stating its claim in a simple and stylish way. For more on packaging trends, read our Packaging Futures report.

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