Mexican classics: A survival kit Just In Case

17 : 04 : 2012 MENOSUNOCEROUNO : Just In Case : Mexico Market

Monterrey, Nuevo León – Mexican creative agency MENOSUNOCEROUNO has produced an end-of-the-world survival kit comprising iconic Mexican products presented in simple modern packaging under the brand name Just In Case.

The kit includes a Doméstica yellow notebook made in Monterrey and a mini-bottle of Xtabentun D’aristi, an original Mayan liquor, as well as items more commonly associated with survival, such as a book of matches.

The description of each item highlights its Mexican heritage, where applicable, and illustrates the nation’s local pride, which we highlighted in our Mexico Market report.

The way MENOSUNOCEROUNO has taken established products and recontextualised them in modern minimal styling is similar to the Trad-Modern design direction. For more packaging trends, read our Packaging Futures report.

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