Gallery talk: High-tech meets high fashion

08 : 03 : 2012 Beyond Retail : Retail Theatre : Digital

London – Art and architecture meets technology is the thinking behind Selfridges’ new 17,000-square feet women’s designer galleries floor, where a high-tech environment contrasts with the department store’s neo-classical architecture.

At the heart of the gallery-style shopping experience are designer boutiques, where customers can choose from exclusive pieces to pre-order and customise with the help of the store’s on-site tailors.

Selfridges has incorporated technology into the central fitting room to enable customers to interact with people on social networks while in decision mode. Mirrors feature built-in cameras to allow customers to capture an image or short video of themselves from three different angles. The images can then be viewed immediately to compare outfits or customers can post images to social media for feedback while still in the changing room.

This is a good example of how retailers are increasingly using technology to enhance the shopping experience. Read our Tomorrow Store macrotrend for more insights.

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