Down by the river: Sonic posters plug band

London – For the release of indie band Dry The River’s debut album, branded content agency Foam created sonic posters that were dotted around the city.

On the posters, images of animals were created using wire from a battery-powered music player. Tin cans were attached to the end of the wire, through which passers-by could listen to songs from the album.

‘We wanted to experiment with the poster as an art form, and rebel against the boring convention of flyposting. Using a tin can is a lofi way of doing this,’ says Steve Milborne, creative director of Foam. ‘We also wanted to tell the story of how we made them.’

This is a simple way to make passers-by engage with content, and to create a conversation around an event or a brand. For another example of an artist creating sound installations in the street, read our Seed on Mr Underwood. For more on how brands are showing the processes that go into making products and campaigns, read our Show Your Working microtrend.