Mix it up: Tea merchant makes the right blend

London – Andrew Gadsden, the founder of tea merchants All About Tea, infused guests with knowledge about the tea industry, and the importance of blending, at LS:N Global’s recent drinks network evening.

Gadsden’s company sources teas from across the globe, stores them at its headquarters in Portsmouth then creates its own blends, which it supplies to businesses and consumers.

‘We buy seasonal teas and store them, to supply to specialist customers when we need to,’ says Gadsden. ‘There is no other small business storing such a variety of teas at this point.’

Gadsden explored the importance of blending, both in tea and in the wider drinks industry, and explained how consumers are increasingly interested in the blending process.

‘We found that people are extremely interested in the blending process,’ says Gadsden. ‘So we provide an online service where you can blend your own tea leaves.’

For more on All About Tea, read our Innovate feature. For insights and emerging trends in the beverages industry, read our Drinks Futures report.