Visual treat: New remedy for anyone off-colour

02 : 02 : 2012 Medicine : VŒrdapoteket : Vardapoteket

Stockholm – Swedish pharmacy chain Vårdapoteket has created a new brand identity that uses strong colour palettes to visualise the parts of the body that its medication treats.

Vardapoteket, by Stockholm Design Lab, Sweden Vardapoteket, by Stockholm Design Lab, Sweden
Vardapoteket by Stockholm Design Lab, Sweden Vardapoteket by Stockholm Design Lab, Sweden
Vardapoteket, by Stockholm Design Lab, Sweden Vardapoteket, by Stockholm Design Lab, Sweden

The packaging breaks away from clinical aesthetics normally associated with medicine, instead focusing on wellbeing.

Medication is increasingly concerned with wellbeing rather than curing illness. For more on how people are taking control of their health, read our Self-Quants tribe.

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