Net effect: Nordic furniture brand stays online

The One Nordic Furniture Company will present designs created specifically for online sales. Pieces must be easy to ship and assemble, with a high design finish. The company aims to establish a network of customers who can influence the output by deciding which designers to work with.

One Nordic will unveil its new collection that includes a design from Form Us With Love (FUWL) called Bento chair, named after the Japanese word for convenient. The chair is easily assembled from four components.

‘The broad legs are a nod to the [Finnish] tradition of bending wood, but at the same time it’s bold,’ explains Petrus Palmér of FUWL. ‘It messes with your preconceptions of Nordic design.’

LS:N Global will report from Stockholm Design Week throughout February. Look out for our show review in the Shows section.