Perfect mix: Whisky Blender lab creates a stir

23 : 01 : 2012 Digital : Alchemist Dreams : Scotch

Scotland – A new online service called Whisky Blender lets people create and name their own blend of Scotch whisky.

The Whisky Blender The Whisky Blender
The Whisky Blender The Whisky Blender
The Whisky Blender The Whisky Blender

Visitors to this online lab can mix a customised blend from seven whiskies. Whisky Blender then bottles the whisky and brands it with a hand-written, personalised label before adding it to a digital bottle store for others to try or tweak as they wish.

For another example of an online service enabling people to customise spirits, read our Seed on Alchemist Dreams. For more about trends in the drinks industry, read our Drinks Futures report.

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