Pump it up: Zieta unveils an inflatable stand

The Tatarak coat stand is designed to be packaged and shipped easily to save on transport costs. The metal stand is inflated by attaching a bicycle pump to the compressed unit.

As well as saving on transport costs, Zieta wanted to create an experience around the assembly of the product. ‘I like to see people becoming excited about the physics,’ he tells LS:N Global. ‘They have fun through the action of making it.’

For more from Maison & Objet 2012, look out for our forthcoming show report.