In Vogue: Meisel has a shot at kitsch fashion

Italy – Photographer Steven Meisel has produced a spoof fashion video and editorial shoot for the February issue of Italian Vogue.

The humorous shoot is a parody of telesales channel QVC, with screen graphics and logos overlaid on top of kitsch imagery. Style advice on show includes ‘Go sexy in the New Year with dazzling gold details’ and fake phone numbers are superimposed, offering payment plans.

Although the shoot was intended to be ironic, the clothes presented are still high-end. Labels such as Versace, Chanel and Gucci are modelled by supermodels including Natasha Poly and Michelle Harper.

Vogue Italia describes the shoot as ‘an artistically ironic simulation of telesales programmes, nowadays much in vogue in the US, where cult garments and must-have accessories, from purses to shoes to the most sophisticated jewellery, are presented by It Girls and chic ladies’.

LS:N Global reported on another comical fashion video recently by designer Markus Lupfer. For more examples, look out for our forthcoming microtrend.