All ears: Sound experience awaits shoppers

15 : 12 : 2011 Sonic Landscapes : Lighting : Boxpark

London – Design and architecture company, 42 Architects, has created a retail design for sound accessory brand Urban Ears’ first store in Boxpark, Shoreditch.

Urban Ears by 42 Architects, London, Photography by Johan Berglund Urban Ears by 42 Architects, London, Photography by Johan Berglund
Urban Ears by 42 Architects, London, Photography by Johan Berglund Urban Ears by 42 Architects, London, Photography by Johan Berglund
Urban Ears by 42 Architects, London, Photography by Johan Berglund Urban Ears by 42 Architects, London, Photography by Johan Berglund

The store uses sound-sensitive LED lights in the far wall to create a visual manifestation of the sound created by shoppers.

‘We worked with the two key components of the brand – colour and sound,’ says Johan Berglund, founder of 42 Architects. ‘The sound-reactive LEDs make the back wall a focal point of the store and are a nod to the headphones club heritage.’

This is a seductive retail design, which engages customers’ curiosity and draws them into the space. For more on how to optimise your retail environment, read our Tomorrow Store.

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