The store uses sound-sensitive LED lights in the far wall to create a visual manifestation of the sound created by shoppers.
‘We worked with the two key components of the brand – colour and sound,’ says Johan Berglund, founder of 42 Architects. ‘The sound-reactive LEDs make the back wall a focal point of the store and are a nod to the headphones club heritage.’
This is a seductive retail design, which engages customers’ curiosity and draws them into the space. For more on how to optimise your retail environment, read our Tomorrow Store.