What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
M people: Morrisons range caters for Just Nots
London – During LS:N Global’s Just Nots network evening, held at The Future Laboratory headquarters last month, editor James Wallman interviewed Alasdair Lennox, creative director at design consultancy FITCH.
Lennox talked about the work FITCH has done with supermarket chain Morrisons. Having collaborated with the retailer on the launch of its M Kitchen range of quality home-brand goods, Lennox described how the chain strives to offer good, fresh food at low prices – an idea key to connecting with the Just Nots. ‘Morrisons is like Waitrose for everybody else,’ said Lennox.
Watch the above video for more on how supermarkets can connect with the Just Nots.
Most Recent
1
Emerging Youth: Vietnam:
With more young people living in Vietnam than ever before, this generation...
2
The future is impossible to predict in China – here’s why:
She may not know what the future holds for China, but venture capitalist...
3
Why the future of beauty requires cleaner water:
Ryan Babenzien and Arjan Singh founders of Jolie Skin Co, on why the beauty...
4
Humanity Hospitality:
Alternative hospitality networks that foreground care over profit are...
5
Five future home scenarios for 2050:
As the climate crisis escalates, our population ages, and the way we live is...
6
Extraterrestrial Innovations Market:
Once the preserve of sci-fi narratives and super-rich escapism, brands are...
7
It’s time to tackle gender tropes in typography:
Designer Beatrice Caciotti and LS:N Global’s creative foresight analyst...
8
How STH BNK is nurturing retail’s Eco-venient future:
It’s time for landlords to embrace experimentation, flexibility and...
9
Confessional Clubs:
Generation Z are turning from identity-driven social media platforms to...
10
Chinese Entertainment Market:
As China tightens its control over ‘extravagant’ forms of entertainment,...
11
Savoury Sips:
To combat a market saturated with sweet, pinkified spirits and wines, drinks...
12
Repurposed Roadwear:
Car brands are combining fashion and material innovation to promote...
13
The airports bringing humanity back into travel:
As the travel sector re-invents itself, airports are doing the same. From...
14
Digital Fragrances:
Our sense of smell, once impossible to translate via the internet, is now...
15