M people: Morrisons range caters for Just Nots

09.12.2011 Network Evenings : Morrisons : Supermarkets

London – During LS:N Global’s Just Nots network evening, held at The Future Laboratory headquarters last month, editor James Wallman interviewed Alasdair Lennox, creative director at design consultancy FITCH.

Lennox talked about the work FITCH has done with supermarket chain Morrisons. Having collaborated with the retailer on the launch of its M Kitchen range of quality home-brand goods, Lennox described how the chain strives to offer good, fresh food at low prices – an idea key to connecting with the Just Nots. ‘Morrisons is like Waitrose for everybody else,’ said Lennox.

Watch the above video for more on how supermarkets can connect with the Just Nots.

You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more