Performance art: Designers turn to Craft Alchemy

01 : 12 : 2011 Fendi : Design Performance : Design Miami

Miami Beach – German designer Elisa Strozyk and artist Sebastian Neeb have created the Design Performance project for Design Miami/ 2011 at the invitation of luxury fashion house Fendi.

Fendi Craft Alchemy, Design Miami Fendi Craft Alchemy, Design Miami
Inlay Commode, Fendi Craft Alchemy by Elisa Strozyk and Sebastian Need Inlay Commode, Fendi Craft Alchemy by Elisa Strozyk and Sebastian Need
Sewn Leather Desk, Fendi Craft Alchemy by Elisa Strozyk and Sebastian Need Sewn Leather Desk, Fendi Craft Alchemy by Elisa Strozyk and Sebastian Need

The designers made use of the grainy textures of leather and wood for the project, called Craft Alchemy, creating 3D applications to adorn classic pieces of 18th-century furniture. By combining and superimposing new and old ideas of craft, they produced pieces that are immediately contemporary.

Strozyk and Neeb’s work reflects the emerging trends for using natural materials in a raw and simple form, taking pieces with a history and repurposing them for the 21st century, and playing with physical and fantastical interpretations.

The inspiration for the work was the Palazzo Fendi, where the fashion house has its headquarters, while the leather pieces are cast-offs from the Fendi production process. Strozyk’s carpets for German design company Böwer were shown at the Cologne Furniture Fair in January.

Look out for further reports on Design Miami/ in our Seed and Shows sections.

Discover More Daily Signals
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
What Disney’s partnership with OpenAI means for enhancing in-house creativity

Daily Signals

What Disney’s partnership with OpenAI means for enhancing in-house creativity

Disney has entered a strategic agreement with OpenAI to explore how Sora, OpenAI’s text-to-video generation model, could support creative developme...
Media : Technology : AI
Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

Daily Signals

Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

During this year’s Black Friday and Cyber Monday, TikTok Shop recorded nearly 50% more shoppers than 2024, driving total sales past £372m ($500m, €...
Retail : Social Media : Discovery
Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Daily Signals

Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Dutch department store De Bijenkorf has unveiled a festive brand campaign celebrating its 155-year legacy, leaning in to cinematic storytelling.
Retail : Advertising : Branding
Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

Daily Signals

Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

MAC Cosmetics has named Grammy‑winning singer‑songwriter Chappell Roan as its newest global brand ambassador, bringing one of music’s most visually...
Beauty : Cosmetics : Identity
Stat: US teens embrace AI chatbots and constant social media use in 2025

Daily Signals

Stat: US teens embrace AI chatbots and constant social media use in 2025

A new Pew Research Center survey highlights how US teenagers are deeply engaged with social media and AI chatbots.
Technology : Social Media : Youth
Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

Daily Signals

Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

East London arts institution Whitechapel Gallery is ushering in its 125th anniversary with a bold new visual identity designed by BBH Studios, unve...
Design : Breading : Human Centered Design
UK watchdog clamps down on vague sustainability claims in fashion ads

Daily Signals

UK watchdog clamps down on vague sustainability claims in fashion ads

The UK’s Advertising Standards Authority (ASA) has banned Google adverts from global fashion brands Lacoste, Nike and Superdry after ruling that th...
Sustainable : Fashion : Advertising
Stat: Kids ask for gaming gifts this festive period and want their parents to join them

Daily Signals

Stat: Kids ask for gaming gifts this festive period and want their parents to join them

New research from the Entertainment Software Association (ESA) suggests video games will dominate kids’ Christmas wish lists th...
Technology : Gaming : Youth
Ikea launches furniture and décor collection that frames play as a part of the entire home

Daily Signals

Ikea launches furniture and décor collection that frames play as a part of the entire home

At Miami Art Week, Ikea used its Open House Miami installation to frame play as an everyday design principle rather than a zone limited to children...
Design : Retail : Play
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN