Mystic pizza: Domino’s gives slice of virtuality

30.11.2011 Pizza : IPad : Pizza Hero

US – Domino’s Pizza has released an iPad app called Pizza Hero that lets customers knead, sprinkle and slice a pizza of their choice without getting their hands dirty.

The idea is to make a virtual pizza as quickly as possible, while being given feedback by a manager. Aspiring pizza makers have five levels to pass before other players can rate their performance.

The app gives consumers the virtual experience of creating pizzas they end up buying – if players get hungry, the app’s ‘make an order’ tab allows customers to order from a local Domino’s straight from their iPad.

This is a great example of how Gamification can increase consumer engagement and link customers to a brand’s production process.

You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more