Ober and out: Village propelled to Facebook fame

Obermutten, Switzerland – The small village of Obermutten has hosted a social media campaign that has propelled its Facebook page to the most active in Switzerland.

The campaign, created by agency Jung von Matt, offered people the chance to appear on the village notice board by ‘liking’ the page on Facebook. Local residents printed pictures of each of the page’s fans and posted them on buildings around the village.

The campaign has been hugely successful in promoting the village as a tourist destination, and from an initial cost of CHF10,000 has generated a media equivalent of CHF2.4m.

For more information about the Travel and Hospitality market, look out for our upcoming futures report, available from The Future Laboratory’s online shop.