Smoke and mirrors: Shopping becomes a-maze-ing

Nendo has used real and false doors, and mirrors tilted at various angles to ‘create a space that can never be seen in its entirety,’ according to Nendo. ‘One in which different elements appear and disappear from view, changing the customers’ experience of the shop as they move around it.’

Creating a maze-like retail space adds a level of theatre and mystique to the customer experience. For more on how to make your retail more compelling, read our Tomorrow Store toolkit.