US – Traditional Americana-inspired aesthetic cues promote a sense of quality and provenance in a new range of skincare for men.
The products, available through the Prospector Co website, are all named after historical figures and were produced in small batches from natural ingredients.
Alongside the skincare range, other selected pieces that share a similar design approach are on sale, including Field Notes notebooks.
‘With this line of products we’re encouraging the exploration of new things while also discovering new things about ourselves, and about our history,’ says Kyle Hinton of Prospector Co. ‘It is important for us to build a wholesome, natural product that gives something back to whoever uses it and not some semblance of that ideal.’
As LS:N explored in our Type Modern design direction, old-fashioned typography and packaging can appeal to consumers’ desire for simplicity and tradition.