Hot topic: Turning up the heat on energy usage

‘It was unacceptable to me that the device that controls 10% of all energy consumed in the US had not kept up with advancements in technology and design,’ says Tony Fadell, co-founder and CEO of Nest Labs. ‘We hope that Nest will not only save energy and money, but will also teach and inspire people to think more about how they can reduce home energy consumption.’

For more about how people are demanding seamless technology, and how brands are controlling consumer behaviour, read our Intuitive Futures and Prohibition Culture macrotrends.