Help Remedies packaging by Pearlfisher Help Remedies packaging by Pearlfisher
Help Remedies packaging by Pearlfisher Help Remedies packaging by Pearlfisher
Help Remedies packaging by Pearlfisher Help Remedies packaging by Pearlfisher
Help Remedies, packaging by Pearlfisher Help Remedies, packaging by Pearlfisher

To the rescue: Help is at hand for simple remedies

31 : 10 : 2011 New York : Drugs : Take Less

New York – Design firm Pearlfisher has created the packaging for boutique pharmaceutical company Help Remedies as part of Help’s Take Less campaign.

The packaging creates a direct link between the ailment and remedy with a simple message that focuses on the symptom rather than the ingredients. The pared-down packaging communicates Help Remedies’ policy to encourage customers to take fewer drugs.

For more on how brands are seeking to curb and control consumer behaviour, read our Prohibition Culture macrotrend.

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