Rocket Espresso for Rapha Rocket Espresso for Rapha
Rocket Espresso for Rapha Rocket Espresso for Rapha
Rocket Espresso for Rapha Rocket Espresso for Rapha

Life in the machine: Rapha gets a kick-start

01 : 09 : 2011 London : Laura Bower : Rocket Espresso Milano

London – To celebrate the relationship between cycling and coffee, bicycle accessories company Rapha and hand-made espresso machine manufacturer Rocket Espresso Milano have released a limited-edition espresso machine.

‘Coffee is the lifeblood of cycling. It is the best legal way to get a kick when on the road,’ says Laura Bower, PR manager of Rapha.

The machines are identical to those used in Rapha’s pop-up shops. There are 200 machines for sale, each with a unique issue number.

Linking cycling with coffee drinking in this way helps to engage consumers with both brands. For more examples of coffee enhancing experiences, read our Coffee Plus micro trend.

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