Going with the flow: Get in tune with sound

In The Domestic Soundscape project Onida uses three sets of objects, including a clear glass water carafe, to demonstrate the possibilities of creating unexpected sounds. The carafe has three different-sized spouts. When water is poured in and out of each spout, the flow of liquid changes, creating different sounds.

This is a good example of how brands need to become more attuned to the subtleties of sound. Read more on the importance of sound for brands in our Inform feature on Julian Brown.