Reflections of style: Fashion turned inside out

23 : 08 : 2011 Pop-up : Temporary : Clothing

Warsaw – Polish architects Super Super and design studio Inside/Outside recently created a temporary pop-up store for clothing brand Zuo Corp. The brief was to achieve maximum impact with minimum effort.

Zuocorp by Super Super, Poland Zuocorp by Super Super, Poland
Zuocorp by Super Super, Poland Zuocorp by Super Super, Poland
Zuocorp by Super Super, Poland Zuocorp by Super Super, Poland

To avoid the impression of customers being in a confined shop, the designers lined the walls and ceilings with mirrors. The doors at the back of the shop were also hidden behind mirrors. The edges of the interior walls were also accentuated with strips of LED lighting and the reflections of the clothing, lights, people and floor created an illusion of a never-ending store.

For more on the latest retail developments, read our Retail Futures report.

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