Aesop store Grand Central station Aesop store Grand Central station
Aesop store Grand Central station Aesop store Grand Central station

For old Times' sake: Aesop has news for you

20 : 07 : 2011 New York : Tacklebox : Crafted Locale

New York – Skincare brand Aesop has opened a pop-up kiosk at Grand Central Station made from pressed back issues of the New York Times.

The temporary structure, created by designers Tacklebox, was made by pressing 1,800 old copies of the newspaper using a fabrication process that forms a solid mass.

‘The kiosk is like a handshake to New York,’ says Giovanni Lepori, general manager and president of Aesop Americas. ‘It’s situated in an information centre, and the use of the papers is like our personal greeting to commuters.’

This is a great way of upcycling materials and giving them a new lease of life. In the Anarconomy Decade people are creating innovative alternatives to old materials.

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