The works: Retailer shows what it's made of

11.07.2011 Transparency : Clothes : Los Angeles

Los Angeles – Fashion retailer American Apparel has released a series of films that offer an insight into the workings of its production factory.

Visitors to the brand’s website can take a virtual tour of the downtown Los Angeles factory. Each separate department in the factory is portrayed on film, from garment printing to IT and the canteen.

American Apparel is known for its sweatshop-free approach to production. The factory has been marketed as a fair working environment for some time, so the latest campaign is a great way to reinforce the company’s employment credentials.

As LS:N Global reported in our Show Your Working micro trend, consumers are increasingly interested in the provenance of the products they buy, and brands are responding to this by bringing the factory to them.

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more