Get shirty: Fashion brand collars New Gents

Another Shirt Please focuses on making one item of clothing well. The founders aim to produce well-crafted, timeless pieces that will last a lifetime.

The packaging reflects this sense of connoisseurship and credibility. Wax stamps, vintage tools and classic stationery add to an invented heritage that positions the brand as a high-quality, artisanal clothes producer.

LS:N Global has reported how the New Gents are showing a greater interest in connoisseurship, quality and ritual. By considering this new set of standards, brands such as Another Shirt Please can appeal to consumers and create an instant sense of heritage.