Morphing magazines: Animated hero makes cover page

09.02.2009 Escapism : Distraction From Recession : Surrealism

United Kingdom – Morph has made his way onto the front cover of top men’s monthly Esquire. The Aardman plasticine creation, previously seen on the late Tony Hart’s art programme, is fixing up and looking sharp for the forthcoming March issue.

Celebrating the 30th birthday of the animated character, the playful cover shoot comes at a time when many people are seeking fantasy as a means of escapism, and a distraction from the continued doom and gloom of the economy in the press. This trend is more than just a few instances of surrealism; it is growing into a serious refuge for consumers and individuals in a trend we are calling Dreamtelligence.

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