Dandy brandy: Martell makes a case for New Gents

20.05.2011 Paris : Cognacs : Pinel & Pinel

Paris – French malletier Pinel & Pinel has produced a luxury cognac trunk for Martell.

The mobile case was constructed by 10 expert artisans, and took more than 1,000 hours to complete. The blue leather trunk houses the complete Martell collection of cognacs, plus 28 spaces containing rare and exclusive blends.

The kit includes various accessories to enhance the drinking experience. A scented candle and cigar humidor sit alongside crystal glasses and decanters. And a blue leather-bound booklet contains the hand-written tasting notes of Martell’s cellar master, Benoît Fil.

A growing number of male consumers are showing an interest in connoisseurship, a tribe LS:N Global has called the New Gents.

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