Taxi information: TEDx service hits the road

Buenos Aires – The Argentinian office of advertising agency Ogilvy has created a campaign to publicise the TEDx Buenos Aires conference.

Ogilvy was asked to help TEDx to spread the ideas generated from the conference around the city to the communities that might not otherwise hear about them. To do this, it invited 50 taxi drivers to the event and asked them to discuss the themes raised with their passengers.

The scheme proved so successful that next year the organisers hope to recreate the campaign using hairdressers.

LS:N Global has explored how brands are using face-to-face experiences to engage with consumers, and spread ideas through word of mouth. For more examples, see our Conviviality Culture macro trend.