s.he stylezone makeup by Landor s.he stylezone makeup by Landor
s.he stylezone makeup by Landor s.he stylezone makeup by Landor
s.he stylezone makeup by Landor s.he stylezone makeup by Landor

Box set: Cosmetics straight out of the blocks

11 : 05 : 2011 Cognitive : Simpler Ingredients : Cosmetics

Salzburg – Cosmetics brand s.he stylezone has unveiled a new line of packaging based around a modular design.

Each product in the range is packaged in a transparent cube. The cubes can be linked together and assembled in different ways, enabling consumers to create their own personalised make-up kit. The products’ colours are clearly visible through the packaging.

The s.he stylezone range is available exclusively at dm drogerie markt in Austria. It is an excellent example of a brand using the principle of cognitive fluency to create a product with simpler ingredients.

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