Designer label: Carlsberg makes a clean brew

Copenhagen – Carlsberg has created a minimal design aesthetic in the packaging of its new bottled beer, Copen*Hagen.

The clear bottle and clean label design are aimed at design-aware 25–35-year-olds, and intended to reflect Copenhagen as an international city of fashion and design.

For more about how clean design is being used to good effect in food and drink packaging, read our Packaging Market Report, available to buy from the Future Laboratory Shop.