Designer label: Carlsberg makes a clean brew

09.05.2011 Packaging Market : Minimal : Copenhagen

Copenhagen – Carlsberg has created a minimal design aesthetic in the packaging of its new bottled beer, Copen*Hagen.

The clear bottle and clean label design are aimed at design-aware 25–35-year-olds, and intended to reflect Copenhagen as an international city of fashion and design.

For more about how clean design is being used to good effect in food and drink packaging, read our Packaging Market Report, available to buy from the Future Laboratory Shop.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more