Live and learn: Diesel’s new School of thought

09 : 05 : 2011 Beyond Retail : Retail Theatre : London

London – Diesel is giving customers the chance to take part in lessons, workshops, field trips, debates and DIY events from the worlds of social commentary, culture, music and art this month.

Diesel School of Taxidermy Diesel School of Taxidermy
Diesel School of Taxidermy Diesel School of Taxidermy
Diesel School of Taxidermy Diesel School of Taxidermy

In keeping with the Italian fashion brand’s irreverent approach and this year’s Diesel Island marketing campaign, customers can sign up for events by obtaining passports or School of Island Life schedules from the brand’s stores. Highlights will include DIY taxidermy lessons by Charlie Tuesday Gates, independent publishing advice by Nobrow, adventures with subversive gardener Vanessa Harden and food foraging missions in Manchester’s parks by Jesper Launder. Debates and screenings will include graphics agency Don’t Panic’s The Golden Age of the Placard, where participants will explore resistance, protest and public speaking. DJ Goldie is hosting a night entitled How to Start a Creative Revolution, and cultural commentator Howard Marks will be in conversation about his well-documented hedonistic lifestyle.

‘With an emphasis on pioneers, new creative communities and aspirational insights, Diesel’s School of Island Life events schedule offers a new outlook, where participants can thrive creatively, express a point of view about social issues, and stimulate action,’ says marketing director Scott Morrison.

Through this latest initiative, Diesel is giving customers a live learning experience. LS:N Global explores the trend further in our Conviviality Culture macro trend report.

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