Allotinabox Allotinabox
Allotinabox Allotinabox

Growing concern: The seeds of sustainability

05 : 05 : 2011 Rural : Urban : London

London – Design agency I Love Dust has created the brand identity for new Grow Your Own scheme Allotinabox.

The scheme provides participants with a box containing the basics for growing food at home. The idea is to inspire consumers to grow fresh produce using the organic seeds provided. Grow wheels, plant tags and twine are also included. In addition to the physical products, an online community will enable users to share knowledge and support.

The team behind Allotinabox hopes that this will inspire growers around the world to think about sustainability. ‘Self-sufficiency is on the minds of every environmentalist for the sake of the next generation,’ says founder Gavin White. ‘They are looking to save the planet and become less reliant on larger food chains. This is our way of saying we can help.’

LS:N has previously explored how consumers are increasingly open to growing their own produce, and questioning where their food comes from. For more information, read our Rurban Revolution feature.

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