Retro redesign: Wall’s sausages get a new casing

22.09.2008 Retro Design : Food : Traditional

Traditional packaging and a return to core, uncomplicated brand values offer a simple way of rejuvenating brands in an era of mass-produced goods. Wall’s, the food manufacturer, is going retro with its sausage packaging, and returning to a forgotten period of packaging meat by using brown paper in favour of plastic derivatives. The new sausage packaging, devised by London-based branding agency Ziggurat, will feature an old Wall’s logo using a classic typeface – stamping a mark of heritage whilst communicating the freshness and quality of the meat, similar to that of an old butcher.

You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more